Our natural Veg tan leather will patina over time resulting in a darker, uneven colouration. If you do need to clean your keyring, always use a neutral leather cream, so that it doesn't dye the leather.
Leather conditioners are lotion-like and moisturise the material, they are to be gently rubbed into the leather. The hide will soak up the conditioner, just like your skin would soak up a moisturiser.
It's not essential to carry out these care instructions however it will increase the longevity of the leather.