We recommend a small amount of neutral leather cream to be applied to each bow. It's a natural skin so to keep it looking supple a little love is needed. Leather conditioners are lotion-like and moisturise the material, they are to be gently rubbed into the leather. The hide will soak up the conditioner, just like your skin would soak up a moisturiser.
It's not essential to carry out these care instructions however it will increase the longevity of the leather.